Alexia Modestou

Alexia Modestou is the Founder of Asset & City, a boutique Private Client Advisory firm representing investors, entrepreneurs, developers and international families.

Asset & City was established to provide more than traditional advisory services. The firm acts as a long-term strategic partner and single point of contact for private clients seeking trusted representation, independent advice and seamless execution across investments, business growth and cross-border opportunities.

With an academic background in finance and business, including a Master of Business Administration (MBA), Alexia combines strategic thinking with practical execution. Her approach is built on long-term relationships, discretion and aligning every decision with her clients' objectives.

Through Asset & City, she coordinates complex investment and business projects by bringing together the right network of specialists, financial institutions and professional partners. From strategic investments and growth partnerships to private office services, transaction coordination and cross-border advisory, the firm's objective is to simplify complexity while protecting its clients' interests.

Her philosophy is centred on independence, discretion and long-term value creation. Every client relationship is approached as a trusted partnership rather than a transaction, ensuring personalised guidance and strategic support at every stage.